NIC Services & Co

the visual identity, Corporate portfolio and website

NIC is one of the biggest industrial, commercial and residential cleaning services in Sri Lanka. The four guys in top management have a collective experience of over 80 years in the industry in various countries.

Since they are already established, the founder, Roshan Nicholas, wanted to develop a strong brand image to go along with their reputation as well as to be easier to find.

The logo, colour schemes, corporate typefaces and imagery were all standardized to reflect the prestige the company has. While auditing their existing collateral, we discovered that the shade of blue that is used is the main vehicle for distinction in their brand assets. We expanded on this while developing all the other elements around it.

We then went on to developing business cards, stickers and letterheads with the new brand assets.

Since the main objective was to be easier to find, the first course of action was to re-design their corporate portfolio, which is available in both digital and print. The second item on the checklist was to develop a function website with a good understanding of the experience users will expect. This was done through understanding the psychosocial behaviours of the demographics the clients provided.