Baguette is a French bakery that serves an array of unique breads, pastries, cakes and savouries with an authentic french flair. We were brought in during the expansion of their operations where a strong branding strategy was required to empower an awareness campaign that was already in the works.
After sitting down with the owner it was clear that there would have to be an emphasis on their product offerings and based on this we ascertained that exceptional food photography and food styling would be paramount in allowing us to create exclusive content.
After establishing a set of brand elements and a tone for the brand voice that would accurately represent the brand, we went about creating collateral such as menus, flyers,, print ads and signage.
The project took 4 months to complete.